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ǡҵִĹ٣ܹһʼעҵ
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һˡֻԱҪԼҪûõģҲDzεġԱܿ϶ԼĹ˾ġġģǾͲΪԼĹŶӺڵλе
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2
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ΪѧԺĽں;սԷ湫ϵȨ˶أMichael E. PorterɳӰѧԺڡʵҲˣ20025°ɭܹ˾Ե50λѧߵУ˶λӵһνպա
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ĬGary HamelStrategos˾Ķ³ߴˣҲǰѧԺսԼʹڡսоǰشʦѧҡΪһսԴʦ
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˹̹ɭClayton ChristensenǹѧԺĹ̹ڣǸܳĹѧߣеĹʵߡ
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ͻԴǺ۾еĺĸ徭ö
ڱΪܵõĹԭʵʱġ˹̹ɭ˼ԱжϣʲôʱӦЩΪܵԭʲôʱԭʡ
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гʱװɫһƷ±롯ʱƸ͡ѧҡΪѧʦĴʦ˹̹ѧҵѧʿķ˵˹Tom Peters˵
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IJHenry MinzbergǼôѧң˼ҲҪ֯սԹ档
֯ѧ棬IJҪǶھķʡⷽĴ֮һIJǿ֯ľãָڹеε10ֽɫ
쵼ߡ쵼ߡߡߡˡҵҡųߡԴߺ̸ߡIJһδʵ֤ǶȷĻڴ˻ϽͷΪϵˡξҵҡڵҡʵʱЭרҾ¾
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ղķ˹˹James C.Collins˹̹ѧѧԺܳѧȺְ˾ͻչ˾.I.˹ˡҵࡷһ顣Ҫ˼롣
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8
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1993꣬ѧ˶ĬMichael Hammerղķ˹ǮƤJames Champyڡ˾飺ҵԡжҵҵ(Business Process ReengineeringBPR)ҵҵԵ˼ͳؽĿڳɱٶȵȷȡĸƣʹҵȵӦԹ˿͡仯ΪִҵӪ
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BPRйҵʵʩȾ߱Ҫ
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ڼαߡĿǰҹҵϢӦòεͣBPRӦִҵҲϢ֧֡
ҵĻ;ӪӪ졣BPRҲתҵľӪҪӪ˵ҵĻ/Ϳ廪ѧùѧԺʿ
9
յ˼
գPhilip KotlerִӪļߣΪִӪѧ֮Ӫѧͬʡ侭ӪһѾΪйڵȫѧԺѡӪ̲ģ䱾ҲΪ2050λѹʦ֮һ
Ӫս滮Ӫ֯гӪӪоо߿ƼгӪСҾоȡ
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ԼأJohn P. Kotter쵼ȨѧԺڡҪ˼
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