ҪýˣƶӪ2015ı仯ܽǰհ
Ӫĺ⣬ںıƶӪ˽ֻƶӪPCʱӪʽȻڲҪѳΪӦãԡ
ƶӪġƽ̨ʲô仯
ġƽָ̨IJǵһӦƽ̨ҲӪijάϿʹõԴϡ2015ƶӪսҪΧ5Ҫƽ̨չģ
1ƽ̨
2015ƽ̨̬ҵ˲ٹһֱӴٳݴҵһ糱һҲ˶B2BгͼġҾã֧ӪϵԵͶ벻㡣
ȦͶʱ5Ͷȷ˿ͻڹƵʡչʽĿϣԵӪݶݿĽǶʧˡеھӹҵ˵һ䣬ֻܿûκܹҵʹǶΪĶ졢ݽϵĿռ䡣
̬ͨĹʽһûκα仯Ϊƽ̨˵µļֵھԲ㣬ȻܷŶӪֵ̬ȣǴƽִ̨ҵеҪⷽͺȷźҶԱFacebookķչҸ˲ùӪֵſԳںԵҵģʽ
Ȼŷ̬лDz˴Ĵ¿ռ䣬ӪĽǶйʺʹߵʹͳCRMĽ2015ѹԵơʱȤĿͻ൱һְCRMԶӪŽȵϣ֮ļֵҲǾ˵ģϻITҪרҵƽ̨Ϊ
2
ΪᶨĿߣҼֿá2015ҲջԽ1ûóĻԾȺӪڻҵýͲһ߿ͻһЩϿɡ
ҳԭdz1ڴݵżݵԺݵķḻ̶ϣĿǰûκ罻ýƽ̨Խӽ2ƽ̨ʵݿŶȡǩݷḻȺʹйõƽ̨ⷽԶԶţִȽķչ
ССƽ̨ΪԿŵ֪Ϳ־壬ݿźҵ̽ǰеʱҵIJκѾңңȣʹʵڰݷµĴֱ罻ƽ̨ĽɫġС㡢˿ͨWAXһϵд£ʹսԼֵ;ȥ൱һʱ䡣
һļֵ֣ϢݶĹת ӿͻͺƽתЧӹɵڼƽ̨֮ס⼸ڡ˶ôͣԲŻԾݣߵ˵ʹϰΪжݣҪ⣬ͳͶŵǿ۵ġû˲ԼԤ㣬Իƽ̨DzҪͬе̡
3Hero APPԴ
֮⣬ͷİİȴֱƽ̨Ҳ2015һԼĹͶϵȻĿǰصЩHero APPνHeroԴֿ桢ҪbannerЩԴƷƹΪԴȷԺͶ˴Ԥ㡣
4ƶDSP
ƶDSP2015ʱȵ㣬ȷγһ˵ĹͶƽ̨ĿǰսƶDSP⣬ݶʵѶҲĴǴӳڷչĽǶȻá
5Bannerԭƶ
ʵ2015ƶ˻ڳĽȥԡBanner+βĴѾг֪Ϊƶij̬̬ǡϢԭ+ͷ/ý塱ƶˡԴԸRTBʱ˺չε˽н2016ܵ
쵱˵ƶӪʱΪҪǵ5رġƶƽ̨ȻƵ̣Ҳƶƽ̨ǣΪ⼸ƽ̨ӪʵPCϵһУij̶ֳϿԲɡƶƽ̨
⣬һ罻˻ַΪҵģʽĹ˾ҲʵDzɺӵӪԴΪԴͬʵֱͳҾʱ˵ļѾܹΪƽ̨Ĵ߱ѡӦ̵ΪAPPӪҪӹɣΪͻ͵һҲΪƽ̨ԵƶӪԴ
ƶģʽı仯
˹Ӳ֮⣬ƶӪڻȡͳɱģʽһֱڲͣĽд£ⲿֵ̽ijɹͳΪҵڹעĽ㡣
ƶϵģ˵Ǯ١ģⲻӪ߸ȤģҲǸִ͵ý塢ҵ˾ҹ˼ġҿ2015ƶеĴԴ֣
1/ȵ
νȵָǵ罻ϣһڴﵽһٽֵʱһŴΪһڶγˢЧӦϯ˵עԶγɾĶת
ӣһȵ㻰аѾҵˣĺļֵڣһĻ⣬һϰԴЧӦˣһЩȵԼǿƷ˵ӰӡϷȣץסЧӦȡģ°빦
һӾǣÿһʱ䣬ȵͻγɾȷ˵ǵķ֡AlphaGoʤijһյĵȻƷƾͿʼءȵ㡱ݣȻиӪ˻ʿץȵΪΪȷЩȵץıȽӲҼпĶˣҲƣ͡
ȻרǷͻݣȥһЩݷʾһߵӪԱȫΪϰȥץȵôĵ飬Ϊǵȷڹз֣ȵЧӦʹôץȵݣܹӦ/ȵЧӦĶͻȷƽʱͨݡ
ԪáԲ
Ȼβϵijɹܹٳ֡ȵݣʵһܲ顣гϴǿŶӣʵʡȵëijɹʣҲ50%ںҹǸҪijɷ֡
2IP
ӪһܴսdzɹȷԣCMOĵݷܲ¡ ˣ2015ӪʵǻۣʹIPϵӪΪ˸ǮӪһֻȡƶķʽ
ʲôIPϵӪ˵һЩѾ֤֤ԴݣԵӪӪʽֻҪѡݵķԲ⣬ӪнϴȷܵIPݱҵdzơˮ
Ϊʲôϵý崴ҵͻȻһԭIPijɱżΪ罻ýϢЧʵ½Ϊƶʢ̡ʱȤ2015IJҵʵŶĺֲ棬۸߸ߣΪݱӦһֲ1020۸ĶĺԽԽࡣȻЩںеҲδػܳһڹںŹͶŹģ3000°ĹںͶбᷢı仯൱֮
IPӪIPֵҲһ2015ȤIPijɹѾԭĴ-Ͷ-һܹ֤ˡʱȤΪְ̫ǡӪԣᵽ»µIPҪɹպӶȵȷҲ֮ǰIPӪҪϸµķ滮ʵʱIJŻټһܹȡóɹȻܵ߷մĸ档
汦̫
3Ҫýˣ
ҪдƪµĺĹ۵ˣ2015꣬ƶӪĺıʣ¶ҵǰ⡢ݵȻŵҪ壬ȻģȷԸߡDZý壬Ʒصÿϵ
Ӫ˵гֱǣ
1
ӹɣƶ£ʵ˾ҵֵֵˣ̡ȻкܶɫҵشʹʲƷͿ̻ϴԡIJһֱ˰ĴѾʧЧˡ2015ףţȴƷƵһЩ۹˾ʼ볡ָģʽһЩµı仯
ļ
Ҹ˶ά뺣
ģʽĴڣȷҵһֱָķʽͷһ̵ijɹܴԭǵͳɱЧʵȦȡ֡ȻľҲڴˣ˵ܣ罻е˸оijͻԴߵĹϵ
2Ⱥ
Ⱥ2015һbuzz wordƷơý塢죬˶̸Ⱥ˶Ⱥһγɵļֵ
˵ȺļֵڣһҵģʽһԴķļֵܹ1ҵģʽ2Բϵģƥҵģʽ
ѵ㵱ȻȺܹرȺĽ軹Ҫҵģʽƥ䣬ҵģʽһ֣γһѭĿǰɹȺ֣һǿݣѸݵһַάȺĹģͬʱصܱ߲Ʒۣһ˻ļֵֵۣͨ۵ӰۼͬȺγţĵȻ汸Ⱥ˵д˭Ҳס
3Social CRM
̺ȺҲһµҵģʽ£ǶھĴͳҵ˵ӪģʽIJȷԺ;Ի̫Ǻ˼·ǶԵģҵһµ֯ʽܹøԸ⽫Լý׳ҵʵӪĿꡣ
ij̶ֳ˵˼·ǷӪһشƶʹÿһ˶ӵߣҪһЧƽ̨ܹÿ˵ҵƥƥ䲻ֻģͼ۸ƥ䣬ԡƷƼֵ罻ֵƥ䣬Լγɷϸĸӵļֵơ
Ӧ˵SCRMʱȤǸߺͶߣSCRMĻܣɲ鿴ġSCRMǸʲôھҵʵͲƷ֮ʱȤSCRM-ƹۡ
ȣʱȤIJSCRMĺҵȺĹϵٰߵϰ֣ӦðҵȺ֮罻ϵȺ罻Ӱ֡
ʱȤƹϵͼ
Σͬ罻ϵάϵˣӪķǷdzͬġԱҵطҪӪƫҵƷƽ裬ܹҵļֵǵ罻ҼֵܽϡҵKOLӰиǿͨߵӪճԵıֺȨ治ϵĸӪص㡣
SCRMӪ߶ʵִģԶͻݷIJŻԼӦԸǿΪ
ʱȤԼΪһB2BҵʹԱSCRMʼӪȡROIƶϻȡĸ۽Ϊ浥۵20%ɱ½Ϊ֮ǰ10%Ķͷ˿
ʱȤSCRMԱǿͼ
ڹȥCRMDzҵӪϵһַԵӪƶ罻ʱSCRMΪ80%ҵ߱һΪ߷ԵӪʽij̶ֳϣûSCRMϵƶӪʵֻͣڷdz״̬
Ӫߵı仯
ӪõʱҲӪʱ
õʱΪʱӪߴûCEOӣCEOҲԽԽûһ֡ʵұ㻹ĿǺ̬CMOжԻ
ʱΪ仯ʵ̫죬ӪλǰδеıһҪѧϰϳԺ̽ĸλȥdzɹķδؿУ˳ɹܣδؿհᡣ
ҿӪҪӪ֯ı仯һ磺ɹݡӪ
磬ɹؼԼ۱ȸߵýԴӪʤ80%ֻҪܳΪӪɼѾ̫⡣
ʱ٣big ideaΪCMOߵһ仰ideabigҪbigger and bigger
ȻCMOͻȻ֣ʵһideabigأ罻ýϣûһȵܻһ£мȶȾѾDzijɼˡؼҪһݴϵȥι罻ýϵעĺڶ
2015꣬һҪԣʵҲҪģCMOʶʵȱӪӪӪҪƸý塢ýȡýı߽磬ҲҪƷƴ⡢ءýӪCRM͵̹ĽޣǹԡûȡûûתûûֵġûΪĵƶӪϵͳܹʹҵ۵ʮ߹ϵгֵıֺͳľӪͬʱÿһǮýԤ㶼ܵĺûֵ
ǣӪ֯еӪŶڿʼøӴCRMӪӪӪӪ֮ϵøУͬʱȱǿΪӪĺܣٺõĻƺ뷨ҲѸٵغͽе
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