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ΪгӪʣĪ֡(Maureen Kelly)ԪIJƷĿΪһҪͶʣƼ˾ҪٵݣӦعעݵļֵҵ
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Ӧܹ˽һ㣬ڵĸṩҪϢھӱһ㵱ϢԴиĿܻǵѡ95%B2BIJɹѡĽṩ̣Ϊṩ˴ɹ̵ĸΣInside the Mind of the B2B BuyerDemandGenGenius.com20103£
ǵҿѧϰ˴ʱоϢȻŻϵӦ̣һ߸˴ͳB2Bڡƶ̵IJŶӣҡǻжЩصġаģȻѡʱϵԻȡϢ
ҪòƷĿóɹڴ˹лռʡմٳۣҪֱмƻȼָIJݣΪݣصǽ̵ۡⷽúܳɹһܹ
һЧֵܹݣڵÿεϢǾǡ/ݾ(Buyer/Content Matrix)ͼڵÿεĹؼǺݶӦַܺãܹ㷽ӪҪ漰Ҫء
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ܺܺõؽ̵ӪŶӣӪŶӣ˽ҵĹؼǡڷӴͷԷ籩Уھݵ´ҲаʹŶȥָݣdzӪĿĵĿջΪҪҵĹؼǡ
һB2BӪŶӵиЧӪ̣ôԲɹڵĸݵĿԾҪһŶӸ߳50%ԺַʽЧʽϵ͵ӪŶƻݵĿԶϵͣB2B Content Marketing: 2012 Benchmarks, Budgets and TrendsContent Marketing Institute Marketing ProfsƼ˾ԵDzɹڵĽΣѡʱһӦ̵Ľѡ˵ѡȻҲúӲɹǰڵĽΣ֪ͽ綨ΧʱҸտʼ̽ܰǰڽεңܿʼǵϵиĿǽнӴ
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1ҵСҪ/ݾҪʵЧӪ(Pragmatic Marketing)ӪŶӶҪڿչĻ𣺳ؽҵУʧʺϢʡ
ôĿΪ˰˽һλؼңǵĹԼÿ۽εĹǡԽ˽ǵʺǣԽԵӦݡ
ڶҽеʱ뿼Щ⣺
ʲô»Ѱ㷽ƷƵĽ
ǻʲôصƶ¸ı״
ҪʲôϢЧؽ綨ԼⷶΧΪ֮¶壿
ҪʲôϢDZڵĽ
ͬеƼжҪǻڵĸȡͬеƼ
ǻνнĵУͨʹʲôԴ
ҪٶķգǸشIJɹ
ڻ漰ЩˣʲôϢ
͵IJɹڳΣ
㻹ŶӲϢɼĻǷڱʵһЩ⣬ӶʾҪṩݣDZڿͻʲôʱЩ⡪ڵǰڻǽĽΣеЩЧȽϺãЩЧ̫ã
2ҵϢ۽ζӦҵڼ˽ϢϢÿڵIJͬζӦҵĽǶȿǣгǵĵ⡣
ҽҪľҺͼôΪǾвһϢҲ/ݾаϵҡΪܿͻ̫ӣҪԶƶݣķѵԴ˴˾ijܷΧ
3ĿꡣΪݶ߲ĿԴҵ⡣˵֪ʱڶ˽սʱҪʲôϢѾĿ꣬ʼӦ̵ĺѡʱҪʲôϢ
4һ·гÿ۽εľݴ⣬Ӧҵ⣬ĿꡣصܸṩָͰĸֵϡҪۺøݸʽĵƵӦúֻᡣʽĶԵøȤܹӦѧϰͬҡ
㿪ݴʱһݽӴ·ӶҴһ۽нһΡ˼άʽʦѧƻƣҪ˽ʲôôʲôݸأ磬ƻһݷΧ綨õIJƷָϣӦôϿһÿʲôݡҲһƵм¼ijλͻΪʲôĽʺǵĻƳijý幤ߣܹѯʿͻõĽ飿
ݽӴһӦǷͨʼĻӶָ˽вƷӪŶӿһϵܹԶͺԶظĵʼضʱηЩҪĹ˾йͨĿͻÿʼṩһЩ/ ݾϢϳнһʼݡÿʼжٶҷվԻȡõϢҪЩʼãǴٳֵۡѹֵķܹЧҡ
ΪƷӪŶҪ/ݾԭڣ˽ҡͨҵУܹսԵIJ˽ÿ۽ҪЩϢ
Ⲣʵĸֵݡ֯Ҫҵȷ/ݾӦɲƷӪŶӳеŶӣӪݲƷӪŶӻõĶҵ붴ָӪ/ݾ֯ڵӪԱΪƷáΪĵݡ
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